The Global Traveler

Germany was the best event destination in Europe for last year. In total, the number of events reached 2.8 million which was six percent more than the previous year. Around 314 million people took part in German meetings, congresses and many other events.

The statistics show that events held in Germany are of great interest and demand which has resulted in the growth of the number of participants. Travel Daily News quotes Lutz P. Vogt, Managing Director of the GCB German Convention Bureau e.V., who says that the gained results haven’t come by chance.

“This result has not come about by chance.It has been earned by the German meetings and congress branch as a whole for they have been continually developing offers and services while at the same time raising quality and standards.” The GCB markets Germany both nationally and internationally as a destination for congresses, conferences, meetings, incentives and events and acts as a central point of contact or one-stop-shop for all clients planning meetings and events in Germany.

August Moderer, President of the European Association of Event Centers (EVVC) emphasizes the importance of having good professionals in all areas of the industry.

“Our study indicates that there has been a perceptible improvement of the image of events facilities in Germany. In order to be able to maintain this level or even to further expand it, professionals are required in all areas of the events industry: the budgets for implementation of events are growing once again – but so are the requirements for the highest level of professionalism!”

Photo:© wolfgang.mendler

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